Sandmarc has launched a new 72mm telephoto lens attachment for the iPhone 17 Pro that pushes zoom capabilities up to 24x, far beyond Apple’s built-in 4x optical zoom. Priced at $299, the lens adds ...

California-based accessory maker Sandmarc has launched a new Tetraprism 72mm Lens for iPhone that adds 3x optical ...

Look, the whole point of getting one of the best camera phones – like the iPhone 17 Pro Max – is that it easily slips into your pocket and produces great shots. So at first glance, Sandmarc’s new ...

Is it worth buying a full-size camera these days? The reasons to do so grow smaller and smaller as smartphone cameras get better and better. It’s getting to the point where you have to spend a ...

As I watched Apple announce the latest line of iPhones last week, I couldn’t help but think of the toilet paper math meme – you know, the one where photos of the packaging say that 12 = 52 but also 12 ...

Both the iPhone 16 Pro and iPhone 16 Pro Max feature a tetraprism lens system capable of up to 5x optical zoom. That's an improvement over last year's smaller iPhone 15 Pro model, which was limited to ...

A supply chain report suggests that the iPhone 16 Pro could use molded glass lenses to reduce camera bump thickness and weight while increasing magnification distance. Previous reports have already ...