If you’ve recently walked into a gym only to be trolled mid-rep, you’re not alone. Shaadi.com’s latest out-of-home (OOH) campaign has caught the attention of social media users and gym-goers alike, ...

For decades, upper-body training—particularly for men—has ruled the fitness world. Think the broad-shouldered, V-shaped physique of bodybuilders or the TikTok memes about “skipping leg day.” But ...