"I am become meme," declared Elon Musk at the 2025 Conservative Political Action Conference, just after hoisting a chainsaw—a gift from Argentina's president, Javier Milei—above his head. The tech ...

Homer's iconic work The Odyssey has inspired countless classic stories and pieces of art, and now, it's inspired the viral "Not What I'm Called" meme. The exploitable meme format, which sees a ...

Your brain is biologically wired for memes. Memes don’t just spread for fun; they tap into parts of the brain evolved to help us learn from others, develop skills, and adapt to our social environment.

Emily Godwin receives funding from the Engineering and Physical Sciences Research Council (EPSRC) for her position as a PhD Candidate at the University of Bath. “I am become meme,” declared Elon Musk ...