Standing out on a crowded exhibition floor is no longer just about having the biggest sign or the loudest music. In 2026, the ...

The American trade show circuit is a multi-billion dollar engine of commerce. From the sprawling halls of the Las Vegas Convention Center to the bustling aisles of McCormick Place in Chicago, the ...

With trade shows significantly regaining attendance each year since the pandemic, the competition for attention on the show floor has been bigger than ever. Showing up is simply not enough. Exhibitors ...

Mel White is the VP of Marketing and Business Development at Classic Exhibits Inc., a designer and manufacturer of portable, modular, and custom-hybrid exhibits. Hire a “Trade Show” Graphic Designer.

This trade show playbook features a blend of practical advice, real-world etiquette and strategic thinking. PIXELS HUNTER/STOCK.ADOBE.COM Recently, I had a mentoring session with a marketing intern ...