Not all content is created equal, there are three flavors of content (ToFu, MoFu and BoFu) that can nurture consumers. This all means one thing; the buyer journey is more content-centric than ever ...

As modern marketers, we’re all familiar with the lead generation funnel. You know, the one that hasn’t changed since the 90s, the one that shows up in every general marketing deck, created in ...

Learn which types of content to create for your buyers when they are Top of Funnel, Middle of Funnel, and Bottom of Funnel. When we are planning a content strategy, we invariably start thinking about ...

Here's a common problem: Many software as a service (SaaS) content marketers will tell you to prioritize TOFU (top of the funnel) content. Why? Because many marketers assume that to create a customer, ...

CEO of iResearch Services, a global end-to-end thought leadership company that focuses on evidence-based research and insight-led content. Thought leaders challenge barriers and conventional wisdom.

As the buying journey becomes increasingly complex, B2B companies need to engage with prospects at all stages of the funnel. Many are doing so by investing in data analysis, creating compelling ...

Your content marketing may sound like a success story, until your CEO asks, “Is all this effort and spending really paying off?” You’re doing a great job if you’re one of the 39 % of marketers who are ...

Yes, there is someone at the heart of every marketing department that is determined to come up with more acronyms, because that always makes everything better. We’ve already got top of funnel content, ...

Conversion funnels are essential for any business looking to maximize sales and drive customer engagement. By analyzing each step of the funnel, companies can identify opportunities to optimize their ...