In the 1930s, David “Dick” Byerly worked for Procter & Gamble as a scientist. He was “quietly working on a cleaning agent called Product X, that he believed had great potential to revolutionize how ...

Dedicated October 25, 2006, at Procter & Gamble headquarters in Cincinnati, Ohio. The description of synthetic detergents as the first big change in soap making in two millennia was hardly an ...

More than a decade after releasing its Pods, Tide is rolling out the next evolution of its popular laundry detergent that fits in the palm of your hand. Procter & Gamble officially launched Tide evo ...

CINCINNATI, February 17, 2026--(BUSINESS WIRE)--Tide®, America’s #1 trusted laundry detergent brand, continues to deliver an unmatched level of clean. With the national launch of Tide evo – a 100% ...

In 2004, Procter & Gamble was looking for a hit. It had been two decades since the consumer products conglomerate introduced Tide liquid detergent, revolutionizing the way people washed their clothes.

High-efficiency washing machines use significantly less water and energy than regular washers, but they also require special detergent. Most major detergent brands offer high-efficiency (HE) laundry ...