To learn more about our editorial approach, explore The Direct Message methodology. Modelo didn’t just dethrone Bud Light—it cracked a cultural code. In 2023, Modelo Especial became the top-selling ...

Modelo's story is one of quiet persistence and cultural pride. The brand began in Mexico and grew far beyond its borders, not necessarily through flash or hype, but instead through steady ...

Modelo launched the 2025 iteration of its “Mark of a Fighter” campaign Wednesday (March 5) with a focus on community strength and shared interests, per information shared with Marketing Dive. The ...

Modelo cans have become part of the fabric of events for Rio Riojas' family and community in Lansing, Michigan. The 35-year-old often finds himself opting for the brand at grocery stores or bars. The ...

In April 2024, Salvador Gutierrez got a big surprise. The Oxnard, California-based food vendor, who made his living selling sweet drinks called Agua Frescas, received a new customized street cart and ...

This Dry January, there will be new non-alcoholic options to pick from in the beer aisle, including from America’s most popular brand. Modelo, the top-selling beer in the United States, is expanding ...

Boycotters of Bud Light have been mocked for celebrating the beer brand being overtaken by Mexican rival Modelo as both are owned globally by the same company. Bud Light has faced a backlash and ...

CORRECTION, May 31, 2023: The Modelo brand is owned by the Belgian conglomerate Anheuser-Busch InBev. In the U.S., however, the beer is controlled by Constellation Brands under a 2013 antitrust ...

Modelo launched a campaign on Sept. 16 to honor its 100th anniversary, according to information shared with Marketing Dive. The brand is operated by Constellation Brands in the U.S. and Anheuser-Busch ...

Constellation Brands, the producer and owner of Modelo for the US market, has launched its first non-alcoholic variant for the brand in the US. The Modelo Chelada Limón y Sal Non-Alcoholic variant is ...