Texas Tech unveiled its new logo for next year, and while it's a twist on a classic look, there are plenty of happy and sad reactions. The university released a plethora of new logos on Tuesday, Oct.

Texas Tech Athletics has announced a rebrand, introducing a modernized “flat T” logo set to debut in the 2026-27 academic year, provoking an outpouring of mixed opinions. The new design, a departure ...

Add Yahoo as a preferred source to see more of our stories on Google. Texas Tech's Jones AT&T Stadium already has the flattened Double-T logo displayed prominently on the field. (John E. Moore ...

Texas Tech's athletic department just announced a major rebrand on a random Tuesday in October. Starting with the 2026-27 school year, the Red Raiders will wear a modernized "Double T' logo in red, ...

Texas Tech fans got something they didn’t ask for, a brand new logo. And judging by the internet’s reaction, they definitely didn’t want it either. The university has made public an updated version of ...

LUBBOCK, Texas (News Release from Texas Tech Athletics) - Texas Tech Athletics introduced Tuesday a new suite of athletics-specific marks, including a modernized Double T logo that will adorn all ...

Texas Tech updated its new branding and unveiled a "modernized Double T logo," which will go into effect with the start of the 2026-27 year. Gone is the beveling in the school's primary design, with ...

When Texas Tech revealed its new Double T logo on Tuesday, the internet showed mixed reactions. From the outside looking in, many non-Texas Tech fans saw the de-beveling of the Double T as a downgrade ...