The Tektronix oscilloscope has been a hardware staple on engineers' lab benches for 70 years. As the Washington County company begins its eighth decade, Tek is thinking more about software.

BEAVERTON, Ore., Feb. 1, 2016 – Tektronix, Inc., a leading worldwide provider of measurement solutions, today launched a new logo and brand strategy, marking the most significant change in its visual ...

Figure 1. Tektronix CEO Pat Byrne unveils the new logo at a recent employee meeting. Thousands were asked to contribute to logo and updated game plan. See comparison below. Having being involved in a ...

BEAVERTON, ORE.—As Tektronix approaches 70, the provider of measurement tools has changed up its look, unveiling a new logo and brand strategy. The new logo has been instituted all across Tektronix’s ...

Test and measurement vendor Tektronix on Monday launched a new logo and brand strategy – ahead of the company’s 70th birthday. The US technology company said the new logo is the most significant ...