After nearly 60 years, Coca-Cola is discontinuing its first-ever diet soda, Tab, which acquired a huge fan base in the '70s and '80s and maintained a small but devoted following through the years.

Add Yahoo as a preferred source to see more of our stories on Google. When The Coca-Cola Company announced the return of its retro flavor Diet Coke Lime, the Save Tab Soda Committee and fans across ...

Tab, the pioneering diet soda Coca-Cola first launched in 1963, will be discontinued this year. Call it another casualty of the coronavirus, beverage giant Coca-Cola had kept the iconic soda on store ...

Good-for-you and less-bad-for-you sodas have become a current marketing trend. Diet soda has been wildly popular since the 1980s, and recent "zero sugar" products like Coke Zero and Pepsi Zero have ...

ATLANTA, GA, UNITED STATES, February 25, 2025 /EINPresswire.com/ -- Picking up where Coca-Cola left off, a passionate coalition of TaB soda loyalists has published an ...

If you think of '80s snacks and drinks, what comes to mind? Probably a host of colorful, processed treats from big-name brands like Cheez Balls, Doritos, Pizza Bites, and the iconic ice cream treat of ...

The committee's creative efforts include billboards, a hot pink race car, and hundreds of letters to Coca-Cola executives The fans have formed community bonds over shared nostalgia, with members ...