In this ever-changing economy, developing products and expecting customers to buy them is not enough. You must have a strategy to attract the right audience by creating unique value and using the ...

Business strategy and marketing are fundamentally different, yet they are inextricably connected. At Model N, I am both the chief marketing officer and the chief strategy officer—two roles that are ...

What makes a strategic plan “strategic”? This question was at the heart of a 2020-21 study that my RHB colleague Aimee Hosemann and I led -- with the research assistance of Connor LaGrange, graduate ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...