Starry held the title effectively since its launch in 2023 while Sprite has stayed active in basketball culture, including ...
By aligning with the EuroLeague, Coca-Cola leverages Sprite’s long-standing basketball heritage to unify its presence across ...
The NBA and Coca‑Cola announced Sprite will once again serve as the league’s “Official Global Soft Drink Partner.” ...
Partnerships with other PepsiCo brands, including Gatorade and Ruffles, remain in place.
Sprite has reemerged as the NBA’s official global soft drink sponsor after an 11-year hiatus, in a multi-year deal that re-connects the league with a brand synonymous with pro basketball culture in ...
Coca-Cola (KO) is back at center court after Sprite reclaimed the NBA soft drink sponsorship, while a CEO handover to ...
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