Memphis-based Varsity Spirit founder Jeff Webb is widely credited with "shaping cheerleading as it exists today." ...

Jeff Webb is known as the "founder of modern cheerleading" for his role in turning it into a competitive sport. He died ...

Jeff Webb, the founder of Varsity Spirit who helped turn cheerleading into a sport recognized by the International Olympic Committee, has died. He was 76.

A casual afternoon game of pickleball turned fatal for Jeff Webb, the cheerleading entrepreneur who built Varsity Spirit into ...

Jeff Webb, a cheerleading pioneer and mentor to the late Charlie Kirk, died at 76 after a “tragic accident,” according to his family.

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

Jeff Webb, the entrepreneur who transformed competitive cheerleading into a global industry worth billions, has died at 76 ...

Jeff Webb, the father of modern cheerleading and founder of Varsity Spirit, has died at 76 following a freak pickleball accident.

Turning Point USA described Webb as a “visionary who helped shape generations of young leaders and believed deeply in the ...

MEMPHIS, Tenn. — The founder of Varsity Spirit has died, according to the company on Thursday. Varsity Spirit said that they ...

North Texas has long been the epicenter of the cheerleading world, home to some of the most iconic athletes in the sport with the Dallas Cowboys Cheerleaders and the cheerleading team at Navarro ...