The Lead Analytics for Facebook dashboard shows marketers ad performance metrics (i.e., views and leads generated), ad-related sales performance (i.e., Did someone convert subsequent to clicking on ...

In an effort to help brand marketers tap into Facebook's billion active daily users, Salesforce has announced a marketing-cloud integration. Salesforce Lead Analytics for Facebook will help brand ...

Google has launched a tool to connect AdWords conversion data to Salesforce so marketers can tie search campaigns to lead performance all the way through to closed deals and optimize their campaigns ...

SAN JOSE, Calif.--(BUSINESS WIRE)-- Hoopla, a leading provider of business gamification solutions, today announced it has been named recipient of the Salesforce AppExchange Customer Choice Awards for ...