Roblox Corp. will take a share of revenue from sponsorships in its games as part of a major overhaul of its advertising ...

Within its own universe, metaverse gaming platform Roblox is teeming with life: Its almost 78 million daily active users are organizing hunger strikes over in-game payment systems and have built art ...

Roblox will revamp ad policies and introduce revenue sharing for brand deals in 2027, aiming to boost brand investment and ...

Roblox is opening up its video ads offering to all advertisers following trial testing over the past six months with brands, including Warner Bros. Pictures, Walmart, e.l.f Beauty, HUGO and global ...

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

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When new companies enter the digital advertising market, the most important thing is to remain humble. That adage holds true even for Roblox, one of the biggest online gaming platforms in the world ...

In-game advertisements are arguably one of the more controversial elements of gaming life. After all, when you’re playing a video game, the last thing you want to do is suddenly be stopped by an ad ...