In recent years, behavioral science has been going through a replication crisis. Research results, some widely cited and some even applied to real-world problems, couldn’t be replicated when other ...

Your dream customers aren't that different from everyone else. They respond to the same psychological triggers that Dr. Robert Cialdini uncovered in his bestselling book, Influence, first published in ...

Certified Ethical Influence Practitioners reveal how business owners and professionals can become more persuasive to increase their sales, revenues, and profits You can read the greatest business book ...

For more than 35 years, psychology professor Robert Cialdini has been studying the science of persuasion to figure out what makes people say "yes." He put much of what he's learned in his 1984 ...

Forty years ago, Bob Cialdini published a groundbreaking book on the power of influence. In our digital age, these rules may have become even more powerful. One day Robert Cialdini was in his ...

Mitt Romney on the stump, singles at the bar, car salesmen on the lot: All sorts of people are practicing the art of persuasion, with varying degrees of success. We like to think that we make our own ...