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By tapping the emerging star of hit show "Love Story", Rhode gives every brand a marketing lesson by showing how cultural timing now matters more than celebrity reach.

As a woman over 50, I’m officially what the kids call “an old,” so I have surprised many people by revealing that Gen Z’s favorite skincare brand, Rhode Skin, has become the foundation of my beauty ...

Hailey Bieber is taking the smart rhode. After selling her Rhode Skin line to e.l.f. Beauty, the 28-year-old shared what she plans to do with the money she made from the $1 billion deal. Ultimately, ...

As a longtime beauty editor, I’ve learned to approach celebrity-founded beauty brands with a healthy dose of skepticism. The hype cycle is often intense, but the formulas don’t always live up to the ...

If you click on links we provide, we may receive compensation. Plus, more Rhode products used on the actress By Alyssa Grabinski Alyssa Grabinski has covered celebrity beauty for 3+ years. She’s also ...