When you advertise your small business, you can compete with larger, more expensive ad campaigns by using the techniques big advertisers use. Rhetoric is the artful use of language, and the purpose of ...

Joan Leach receives funding from the Australian Research Council. She is President of Australian Science Communicators and affiliated with the Association for Rhetoric of Science and Technology. We ...

Attempts to persuade may be argumentative or non-argumentative. Non-argumentative means of persuasion include making eyes, brushing hands, and putting a good meal onto the table. But much more common, ...

Last week we took up these five simple rhetorical devices for attracting and holding the attention of readers or listeners: (1) repetition; (2) serial enumeration; (3) cumulation; (4) allusion; and (5 ...

Rhetoric may seem abstract and old-fashioned until you realize that all your favorite rhymes and tunes and lines depend on it. Have you ever asked yourself why Obama is so rousing at a rally? It’s ...

I couldn't help but grimace when someone denigrates rhetoric as if it were some shameful thing, like dirty laundry not to be seen in public. Everybody does it quite often, like the store clerk who, ...