A new media mix model found AM/FM radio delivered more than three times the ROI of social media for a QSR chain, helping reverse plans to cut the medium.
Nielsen’s Audio Today 2026 report finds AM/FM radio delivers a $2 return for every ad dollar spent, even as marketers continue to rank it low in perceived effectiveness.
This article was originally published in the Jan. 20, 2016 issue of Radio World Engineering Extra. “Milestones” is a series of reminiscences about notable radio technological developments. Some of us ...
CNET’s Maggie Reardon helps readers with the ins and outs of accessing free radio from a mobile phone -- a potentially key ability in emergency situations. Marguerite Reardon started as a CNET News ...
With an old radio and a spare phone, you can create a desktop music station that plays your own music around the clock with ...