In late April, Yahoo released a gorgeously designed new Weather app for iOS: a minimalist treat of meteorology that CEO Marissa Mayer said represented the second phase of the company’s attempt to ...

TechCrunch reports that Yahoo is testing out a new purple logo. The new logo, as shown in the picture from TechCrunch, shows Yahoo changed the font to a more curvy look and went from red to a purple ...

Aetna, the venerable health insurance giant based on a Victorian campus in Hartford, Conn., has given itself a makeover it hopes will make it feel young again. The new corporate logo is in a modern, ...

The specific colors used in a company's logo have a significant impact on how that logo, and the brand as a whole, is viewed by consumers, research shows. The study revealed that blue logos invoked ...

Is struggling ITV breakfast show Daybreak slowly turning back into GMTV? Now that new editor David Kermode has arrived, Daybreak's old purple logo has been replaced this week by a new orange one, the ...

Indonesia's new halal logo has drawn mixed reactions from consumers, moving away from the green emblem that many are familiar with to a wayang-inspired purple logo with the Arabic text for "halal" ...

Marco Vito Oddo is a writer, journalist, and amateur game designer. Passionate about superhero comic books, horror films, and indie games, he formally worked as a Senior Writer for Collider. When he's ...