If you’re in marketing or own a business, then chances are you’ve done a SWOT analysis at some point. It’s the 101 in marketing 101, it’s the black bean foundation of a seven-layer dip, and it’s the ...

SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) is a well-established means of thinking critically about a business, its resources, and its environment. Doing an analysis of this ...

SWOT and Michael Porter's Five Forces analysis model are both useful tools in strategic planning. While they both help in assessing your company's strengths and weaknesses relative to industry ...

A SWOT analysis is a conceptual tool for gaining an understanding of the challenges and opportunities facing an organization. It can be used by Fortune 500 companies, small businesses, governments, ...