For those of us in the business of helping educate patients and healthcare providers (HCPs) about new therapies that can improve quality of life, we constantly face an ever-growing set of state ...
"Beyond anything else, [data ethics] comes down to the concept of treating people fairly, and what fairly means is not using information in a way that would be very unexpected to them," Lee says. An ...
Forbes contributors publish independent expert analyses and insights. The swift progress of AI technologies has brought unrivalled opportunities for innovation and progress. However, it has also ...
One of the greatest challenges health systems face when it comes to digital transformation is striking a balance between leveraging advanced technology and maintaining patient privacy, data security ...
CMO at BlueConic. Former senior VP of data & services marketing at Mastercard and CMO of engagement and loyalty platform SessionM. Let’s be real: Doing the right thing isn’t always easy. Who hasn’t ...
Digital health exploded during and after the COVID-19 pandemic, and with it came some real concerns about data privacy, security, and ethics in connected health devices, said Bethany Corbin, managing ...
Campaign Middle East on MSNOpinion

The year ahead for data privacy and ethical marketing

As we enter 2026, the convergence of data privacy, artificial intelligence (AI), and personalisation marks a defining moment ...
Vast majority of respondents say data privacy matters more to them than ever "As technology continues to advance at an unprecedented pace, it's clear that people are becoming increasingly aware of and ...