Bringing personalization beyond curated web experiences can require some special consideration. Associates play an important role in in-store personalization, but they need the right equipment to work ...

Add Yahoo as a preferred source to see more of our stories on Google. As retailers reflect on last year’s hits and misses, boosting consumer trust and engagement remain top of mind. With today’s ...

The research explores the question of how personalized customer service profiles influence customer behavior compared to ...

As personalization evolves, businesses that are prepared to embrace and implement these innovative strategies have a greater opportunity to thrive. Leading this transformation is Shoplazza, an ...

Personalized experiences are one of the foundation stones of great customer experience, according to conventional wisdom. But is that true across the board? Not necessarily. In some cases, ...

Effective customer service requires a balance of automation and personalization. Automation tools like chatbots are cost-effective and can provide 24/7 support, but too much reliance on them can ...

L.L.Bean has selected the Amperity Customer Data Cloud to power deeper personalization across customer experiences and channels.

Today’s digital-first economy demands personalization as a fundamental strategic requirement. Modern consumers demand that brands know their preferences and provide consistent personalized attention ...

Understanding the nuances of consumer behavior is paramount for marketers and customer experience leaders, naturally. The digital revolution, coupled with the rise of generative AI and the increasing ...

Strengthen your customer relationships by addressing these eight key customer experience failures.

Personalization may be the promise, but the retail experience that customers get from their favorite brands often tells a different story.

Xcel Energy Inc. XEL is poised to deploy personalized energy services using AI-enabled Oracle Opower, a customer engagement platform designed to support energy programs, enhance the customer ...