When it comes to PPC, success depends on more than just launching campaigns — it’s about understanding and analyzing the right performance metrics. By knowing which data points to focus on and how to ...

Chaitanya Indukuri is a product manager in analytics and insights at Deutsche Bank and is based out of New York City. Every business leader focuses on improving their organization's performance.

More than short-term quantitative results, PR aims for longevity. Its purpose is to shape how a brand is understood, trusted, remembered and connected with.

In a recent Thought Leadership post, Panos Lykidis, MBA, a vice president at The Camden Group, shared 10 rules for hospital and health system leaders to follow when developing physician performance ...

Nestle has launched a revamped performance measurement system that rewards high achievers with significant bonuses and offers ...

Quick: What’s the most basic purpose of advertising? Is it to generate specific outcomes? Or is it to create the awareness and affinity that lead to lifetime value and loyalty? The answer is “all of ...

Measuring physician performance in an ambulatory surgery center has become essential, says Sandy Berreth, administrator of Brainerd Lakes Surgery Center in Baxter, Minn. “It is the only way we know if ...

In this June 2013 photo, then-Board of Regents President Bruce Rastetter speaks during a meeting in Iowa City, saying a board task force was “very thoughtful” in its review of performance-based ...