Is the Steel Rolex ‘Pepsi’ Gone for Good?

Discontinuation rumors are swirling around the Rolex GMT-Master II “Pepsi," which is causing prices to skyrocket on the watch ...
Fratello Watches

Rolex: “Sorry, Sir, We Don’t Serve Pepsi Here Anymore”

Rolex discontinues the GMT-Master II "Pepsi" in steel and white gold ✓ What's next for the blue-and-red icon? ✓ Read it here ✓ ...
WATCHPRO USA

Rolex GMT Pepsi prices could hit $30,000

Asking prices for Rolex's soon-to-be discontinued GMT Master II in steel are nudging towards $30,000 on the secondary market.
Hosted on MSN

Seiko’s Affordable New Pepsi GMT Takes a Direct Shot at Rolex

The Cola Wars have crossed over into the watch industry. Every product is carefully selected by our editors. If you buy from a link, we may earn a commission. Learn more The Datejust is the ...
AOL

Rolex GMT-Master ‘Pepsi’ watch worn on the moon by Apollo 14 astronaut goes up for auction – and it could fetch over $400K

A Rolex watch that made a trip to the Moon is going up for auction – and the price will be out of this world. RR Auction house is offering the GMT-Master ‘Pepsi’ model watch which belonged originally ...
gearpatrol

Did Rolex Quietly Discontinue Its Most-Wanted Icon?

There is no shortage of Rolex watches that fit the definition of “desirable.” But I’m not here to talk about the business practices of Rolex authorized dealers — that topic has been covered ad nauseam ...