The British Heart Foundation is reviewing its £2.5m advertising business, held by Abbott Mead Vickers.BBDO (AMV), as part of an overhaul of its marketing strategy. The charity has started to meet with ...
After an illustrious stint as AMV BBDO’s chief creative officer, Alex Grieve is back at BBH. It wasn’t an easy decision, deterred by its former “elite performance culture” and potential lockdown ...
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