Bridezillas fans have something to tide them over until the upcoming season premiere: A viral application that lets users become brides. The campaign, which begins today, "embodies the outrageous ...

People love their pets almost as much as (and sometimes more than) they love their children. But there are only a few places where people can have the viral fun of, say, an "Elf Yourself," that's ...

E*Trade Financial Corp. is bringing its talking baby avatars to the mobile channel with the BabyMail viral marketing campaign. The company partnered with Mogreet and Oddcast to power BabyMail, which ...

Oddcast is taking its talking avatars to the next logical place: virtual worlds. The company is launching a new product called AvatarSpace, a Web application that enables custom avatars to talk to one ...