Alongside eco-conscious brands like Lavender Hill and Toad and Co., you may have noticed mainstream fashion companies like the Gap and lululemon promoting clothing collections utilizing modal fabric.

Saurabh Dixit is an accomplished content and digital marketing expert with a ten-year track record in diverse sectors like Automotive, Fintech, Edtech, Lifestyle, Grooming, and Health. Known for his ...

If incredible softness is a top priority when you’re shopping for clothing, you most likely own a lot of modal. Technically a type of rayon (a.k.a. viscose), modal fabric is known for its silky feel.

As a luxury menswear expert for the Fashion Institute of Technology, I'm often asked, ' what is that makes a great fashion brand? While it is true that great brands require an innate sense of color, ...