In-games ads have a higher brand recall rate among Hispanic consumers than Instagram ads, per Latino Portal research.

Add Yahoo as a preferred source to see more of our stories on Google. The advertising watchdog banned eight adverts that breached UK code (Getty Images) “Degrading” ads objectifying women, showing non ...

Mobile gamers are active retail shoppers, with 45% reporting they spend $200 or more per month on retail items and 31% spending more than $500 per month on groceries, per a new report from game ...

With the rise of “cozy gaming” culture, more gaming companies are developing titles and products specifically targeted at women than ever before. But while the gaming industry itself has gotten better ...

Around 70% of mobile gamers play games every day, making gaming one of the most consistent digital touchpoints available to brands.

Weaker ad quality controls in games may be enabling scam campaigns. 84% of players would uninstall a game after a negative ad experience. Unskippable ads remain a major frustration for mobile players.

INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements. The launch follows the debut of the platform’s first case study, first revealed on the Industry Stage at ...

adWMG, a leading game monetisation and promotion platform, is thrilled to announce a new partnership with Gadsme, a global leader in non-intrusive in-game advertising technology for mobile games.

Ivan Razmakhov, head of creative production at mobile marketing firm AdQuantum, discusses the science behind mobile advertising. Attention is the main currency in today's world – the precious resource ...