WebFX reports AI is transforming paid advertising by enhancing audience targeting, optimizing bids, and personalizing ...

The Apple guy who so smugly announces, “I’m a Mac” on Apple’s TV ads may no longer be smiling: A just-released study shows that Microsoft has pulled significantly ahead of Apple among Apple’s core ...

The campaign had initially been pegged to the launch of a dedicated Xbox digital storefront to rival Apple's App Store and Steam. That launch was delayed, and the mobile game store is still nowhere to ...

Microsoft Advertising is shutting down its Ads for Social Impact grant program, which provided free ad credits to nonprofits. Final grants will be issued November 30, 2025, with a 45-day window to ...

There’s a shift happening in digital advertising. For years, remarketing hinged on clicks: someone had to visit your site, trigger a pixel, and leave behind a trail you could follow with ads. But what ...

Microsoft has updated its exclusions controls and reporting for Microsoft Advertising Audience Ads and Search Ads. You can now centrally manage website exclusions across accounts and campaigns, apply ...