ATLANTA--(BUSINESS WIRE)--Mello Yello has a new attitude that is audacious and powerful, and its new design is bold and unapologetic, to reflect the passions and pride of the loyal Mello Yello fan.

1/12/2016 - The NHRA Mello Yello Drag Racing Series logo is getting a bold new makeover in 2016. In coordination with Mello Yello's recent unveiling of a modern logo design and packaging, NHRA and ...

ATLANTA -- They call it Mello Yello. And you may soon be seeing it on more store shelves. According to a report by Ad Age, The Coca-Cola Co.'s citrus soda, which launched nationally in 1979, is making ...

With the Southern 500 returning to its traditional Labor Day weekend date at Darlington Raceway, many NASCAR Sprint Cup Series teams have been debuting throwback paint schemes to mark the historic ...

ATLANTA--(BUSINESS WIRE)--For the first time in nearly 40 years, The Coca-Cola Company’s popular citrus-flavored soft drink brand, Mello Yello, will appear on a NHRA Funny Car. To celebrate Funny ...

If you're a Rhode Island fan of Mello Yello, you might be seeing harsh red these days, as the citrus-flavored soft drink is all but impossible to find in the Ocean State. Rhode Island connoisseurs of ...

RICHMOND, Va. (AP) — Today, the NHRA Virginia Nationals at Virginia Motorsports Park in Richmond, Va., to the championship tour on June 8-10. NHRA announced a new NHRA Mello Yello Drag Racing Series ...

The NHRA Mello Yello Drag Racing Series logo is getting a bold new makeover in 2016. In coordination with Mello Yello’s recent unveiling of a modern logo design and packaging, NHRA and Mello Yello ...

Mello Yello now has a black, “dauntless” MY logo on yellow packaging,” the Atlanta-based beverage giant said. Mello Yello Zero has a silver MY on black ...

With NASCAR and teams rolling back the clock for the retro weekend at Darlington Raceway, the excitement is building to see the throwback paint schemes on the historic track. One of the most ...

The 2019 NHRA Mello Yello Drag Racing Series schedule was released on Wednesday, and it looks a lot like the 2018 schedule. Again, the series is 24 races. No new venues were added to the schedule and ...