Are there faults with certain Chinese CMOs who may be contravening your marketing theories? Shortsightedness is a kind of mistake. There are so many Chinese companies that are small and medium-sized ...

When Levitt unveiled his radical theory in the 1960s, his hypothesis was that growth comes to a halt because of a failure of management. At the microeconomic level, he suggested that poor financial ...

Every year, a large majority of product launches fail. There’s debate about exactly what percentage—some say it is 75%, others claim it’s closer to 95%. Regardless of which number is right, there is ...