The Optimus Prime set normally sells for $180, but right now you can get it for only $153. That's a discount of 15%. Two-day ...

Believe it or not, the LEGO figure undergoes its transformation in an incredibly unique manner—not through disassembling and reassembling its parts, but by twisting, turning, and tucking its ...

LEGO Has officially unveiled their first BrickHeadz sets in the Transformers lineup, and they’re more exciting than most BrickHeadz figures because you can build them in robot or vehicle modes. The ...

With 950 pieces, it’s available starting on July 1st. With 950 pieces, it’s available starting on July 1st. is a senior reporter who’s been covering and reviewing the latest gadgets and tech since ...

Optimus Prime, the fearless leader of the Autobots, is the ultimate symbol of justice and heroism. With his booming voice, powerful presence, and iconic red-and-blue truck mode, Optimus stands as a ...

Can you really have a Transformer made out of Lego that doesn’t transform? Of course not, that’s sacrilege. Lego’s designers not only managed to design a model of Optimus that transforms from robot to ...

A new Optimus Prime model kit that recreates both of his robot mode designs from the best live-action Transformers movies is on the way.

LEGO retires old sets at same time that it debuts new ones, which pretty much guarantees that they can sell their inventory at full retail price. Add to this the recent price increases across LEGO's ...

No one knows exactly what the Matrix of Leadership is, but it’s an important part of being an Autobot, and it’s what makes a Prime a Prime. Just like the animated version, Lego’s Optimus keeps the ...