Western Mass News is getting answers on whether kids in our area are just playing dress-up, or if beauty brands are ...

A new generation of beauty brands is targeting children as young as preschool age, tapping into growing demand for kid-friendly makeup and skincare, and sparking debate among parents about how young ...

Walmart is offering a 54-piece kids' makeup kit for more than 50% off during its deals event. The Sendida makeup kit includes non-toxic, washable items like eyeshadow, lip gloss and nail polish.

Add Yahoo as a preferred source to see more of our stories on Google. Experts are weighing in on the growing trend of young girls using makeup and the companies choosing to market their products to ...

People say that there's an “epidemic” in the works, but not the infectious disease kind. Instead, it’s swarms of preteens flooding Sephora stores across the country, ravaging makeup and skincare ...