At B2B Marketing, we believe the key to proving marketing’s impact is to become the commercial marketer. One of the essential skills to becoming the commercial marketer is market insight. Marketers ...

It’s time to redefine ROI as a way of remaining diligent in evaluating what’s working and what isn’t over time, because creating a highly profitable campaign takes time. Instead of thinking of ROI as ...

Maria Alonso is a marketing guru and co-founder of Fortune 206. Leading global campaigns with over 15 years of experience. In the ever-evolving landscape of marketing, the imperative for diversity and ...

ATLANTA--(BUSINESS WIRE)--Adding to its core leadership team, Insight Sourcing Group is pleased to announce the arrival of global brand executive and growth marketing expert, Kristalyn Mumaw, as its ...

The following are remarks from Paul Herman, Sprinklr’s SVP of Global Digital Transformation. They have been lightly edited for clarity and length. Think of the current landscape for content marketing ...

PITTSBURGH--(BUSINESS WIRE)--First Insight, Inc., a global leader in Voice of the Customer (VoC) retail solutions, today announced its acquisition of SnapRetail, a Pittsburgh-based, digital marketing ...

Taking on many twists and turns, our most recent #IgniteB2B Twitter chat tackled the rather broad topic of ‘insight in B2B’ head on. Worry not, after hours of deliberation prior to the chat, we ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...

For years, legal marketing and business development (MBD) teams have fought against the perception that they are cost centers—essential, but not central to a law firm’s success. That perception ...