When running a business, deciding how to handle marketing is a crucial choice. Should you build your own marketing team, or should you hire an outside agency to manage it? The answer isn’t simple.

As more brands build in-house marketing capabilities and look for more flexible partnerships to enhance and extend those practice areas, agencies must demonstrate their value more intentionally.

Two agency veterans—Fred Schuster and James Sanderson--are teaming to launch a company that will advise and provide content and other services to in-house agencies. The new company, called InnerGroup, ...

In-housing has evolved. It’s no longer seen just as an easy way to cut costs and churn out creative assets. Brands across the world are increasingly taking control of their creative output, looking ...