Hugo Boss is promoting the debut of its new denim-focused line, Hugo Blue, by joining online gaming platform Roblox, according to news shared with sister publication Marketing Dive. The German fashion ...

The company is far from the first fashion brand to appeal to gamers. Tommy Hilfiger, Gucci, Ralph Lauren and dozens of other labels have already gotten in on the frenzy. But in a ploy to reach a ...

Roblox is opening up its video ads offering to all advertisers following trial testing over the past six months with brands, including Warner Bros. Pictures, Walmart, e.l.f Beauty, HUGO and global ...

“By advertising on Roblox, brands can create deeper connections and engage tens of millions of Gen Z users who represent our top-spending demographic and spend millions of hours here daily connecting ...

March 20 (Reuters) - Videogame platform Roblox said on Friday it would take a portion of revenue from in-game brand deals ...