It’s no secret that Helvetica is considered the darling of typography, admired by designers the world over. Arial on the other hand is frequently looked at as Helvetica’s distant ugly sister, but in ...

But practical reasons aside, a re-branding also acts as a clear signifier of an incoming shift in power dynamics, that can be utilized as an easy marketing tool. In an age where social media buzz is ...

These days, Helvetica is an uninspired choice for much of anything; its perfected simplicity has been torpedoed by overexposure and overuse. You can probably find a typeface for your logo or missive ...

Armin Vit is the founder of Under Consideration, a design-based media group that runs a series of blogs and publishes books on the subject. Unhappy with the new Helvetica-happy logo for the University ...