You see them everywhere. On your phone, your coffee cup, your sneakers. These iconic symbols have become so embedded in our daily lives that we rarely stop to think about where they actually came from ...

These top brands all ditched their names from their logos.

Logos are everywhere — on smartphones, cars, clothing, and almost everything else made by a company with an identity. Logos help with quick identification and mean something to a brand. They tell a ...

Without any other context, you can perhaps ID dozens if not more logos of carmakers, retail chains and consumer goods. But how many watch brands can you recognize based on an abstract symbol alone?

Companies search endlessly for the perfect logos, sometimes undergoing redesigns that are mocked by the public, in hopes of landing on something more than just a cool way to put its name out there.

Photo: Alfa Romeo Automobiles S.p.A.; Automobili Lamborghini S.p.A.; Ferrari S.p.A.; Maserati S.p.A. Germany gave us the first automobile, America revolutionized mass ...

During the course of a normal day, a person can come across dozens if not hundreds of logos in their home, workplace, or as they walk down the street. Although relatively simple in design, many are ...

Efforts to curb the spread of coronavirus have shuttered doors, emptied stadiums, and changed lives around the world. The economic impact will be severe, although it’s too early to tell how the crisis ...

In the age of Adobe Illustrator, a sincere, hand-lettered sign or logo is a rare artifact of the past. But as a student at Auckland University of Technology, designer Sara Marshall redrew 10 famous ...

Could big brands save millions of dollars a year and help preserve the environment just by slightly changing their logos? French graphic designer Sylvain Boyer thinks so, and he’s started a project to ...