CMO at pdxMindShare - responsible for strategic direction and execution of marketing the full-service data-driven marketing agency. To continue reading this content ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Video can boost your marketing strategy and increase leads, user engagement and sales. Learn how to incorporate video into ...

Discover how digital marketing boosts visibility, targets specific audiences, and improves efficiency for business growth effectively.

From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal is to draw in casual passersby or increase online ...

Inbound marketing is a business strategy that centers around attracting leads via content and experiences that are curated just for them, thereby pulling potential customers to a company. The ...

Conversations about effective marketing tend to focus on the latest tools and technologies. Many companies devote their time to evaluating CRM platforms, testing SEO techniques, or predicting the ...

Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Running a small business involves managing various critical ...

Tailored direct marketing can be highly effective – but businesses first have to understand who their customers are. Mark Roy, founder of The Data Agency, reveals four steps to maximise the ...

Starting a new business is an invigorating challenge that demands a robust marketing strategy. Here we’ll explore the practical tools, techniques and insights to manage your entrepreneurial journey, ...

A well-crafted marketing strategy helps to define a clear path to business growth and acts as a guide for organizational decision-making. A product strategy is at the heart of the marketing mix and ...

Digital marketing is changing fast. Your audience is bombarded with media competing for their attention. Your products are evolving. Is your marketing strategy evolving, too? To succeed today, you ...