It’s springtime. You’re starting to see them everywhere: the girl on the Electra pink Hawaii, the dude wheeling down the Crystal Pier on his Tiger Shark beach cruiser, the aging hipster-prof pulling ...

Kevin Cox of the Electra Bicycle Company in Encinitas. Photo by Luis Montegueado Jr. In a building near the beach, an Encinitas company is selling the Southern California lifestyle. On wheels. Founded ...

Electra Bicycle Co. LLC has launched an application for Apple’s iPhone to engage consumers and drive bike sales. The bicycle retailer tap JHG, a Southern California-based digital marketing agency, to ...

I usually wouldn’t post about a bike that has no connection to Portland and that I haven’t even ridden yet…but the new “Amsterdam” bike from Electra could make a serious run at being the perfect ...

Trek’s subsidiary, Electra, pedals into the spring with a new model in its Go! Series. The Cruiser Go! is one classic-looking two-wheeler that’s going to fill you with nostalgia and will make you feel ...

There’s no reason why a bike can’t pack some added oomph. Electra Bicycle Company’s new Café Moto Go! is an electric bike that’ll allow riders to zip around town “like a bat out of hell,” reaching ...

If the brand Electra rings a bell to you, then chances are you’re familiar with the type of equipment that is produced by the Trek Bikes brand. Yes, Electra is a Trek brand, and its sole purpose is to ...

Electra’s new Delivery 3i is much the same as its other laid-back three-speeders, only with a big fat tray on the front. Riding it will of course bring attention, and we guess that the kind of ...

Whoa, expensive. Not particularly versatile if you're riding anywhere but beaches and roads. If an ebike’s motor is powerful enough to haul 300 pounds of unwieldy person, metal, and cargo up a steep ...

Electra is coming in hot, attacking the growing low-cost electric bicycle market with the company’s newest e-bike. The Townie Go! 7D is designed to give riders the classic Townie feel without the ...