The ad industry self-regulatory group Digital Advertising Alliance will consider issuing guidance regarding the use of artificial intelligence for behavioral targeting. The organization's current ...

SAN FRANCISCO--(BUSINESS WIRE)-- LiveRamp (NYSE: RAMP) is the first company in the industry to become Addressable Media Identifier (AMI)-certified by the Digital Advertising Alliance (DAA), the ad ...

Mobile advertising and the need to further educate consumers about its services were key issues at the Digital Advertising Alliance’s first summit, held this week in Washington, DC. The DAA has ...

NEW YORK, June 12, 2024 /PRNewswire/ -- The Digital Advertising Alliance (DAA) today announced the most significant update to the advertising industry's AdChoices program for interest-based ...

The Digital Advertising Alliance (DAA) today launched new beta functionality allowing individuals to opt out of interest-based advertising (IBA) via the submission of "hashed" -- or encrypted -- phone ...

On June 4, 2025, the Digital Advertising Alliance (“DAA”), the self-regulatory body that sets and enforces privacy standards for digital advertising, announced it is launching a process to determine ...

The ad industry self-regulatory group Digital Advertising Alliance is rolling out a certification program for companies that issue “addressable media identifiers” -- meaning mechanisms to identify and ...

NEW YORK, June 5, 2025 /PRNewswire/ -- The Digital Advertising Alliance (DAA) today announced Rudy Brioché, Vice President for Global Public Policy and Policy Counsel at Comcast, and the Federation ...

WebChoices 2.0 Supports Opt-Outs for Emerging Non-Cookie Technologies Used for Targeted Ads; DAA Announces End-of-Year Deadline for Adoption Through the update, the DAA will shift the technology ...