A successful webinar will engage, educate, possibly persuade its target audience, and keep the host top of their mind for their future needs. The Fast Company Executive Board is a private, fee-based ...

As the amount of readily-available retail data continues to multiply, capturing useful and accurate information can be overwhelming for Chief Marketing Officers. According to a recent IBM study of ...

Government contracting is a world where integrity, accountability and compliance are table stakes with penalties being severe. So the significance of annual ethics and compliance training is widely ...

The evolution of customer engagement has reached an inflection point where success is no longer determined by the volume of data collected, but by how effectively organizations can translate that data ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation.

In today’s digital business landscape, automation plays an increasingly important role in enhancing customer experience (CX). Leading organizations are counting on customer experience automation ...

With inflation remaining top of mind for consumers and competition from private labels intensifying, maintaining customer loyalty has become a growing challenge for brands. One powerful tool to boost ...

Anand Subramaniam is SVP Global Marketing for eGain Corp. eGain’s solution automates digital-first customer engagement for global brands. Instead of taking an all-or-nothing approach to deploying ...

Today’s retail customers expect more than just great products — they expect great experiences. They want brands to know who they are, remember what they’ve purchased and anticipate what they’ll need ...

Personalized at scale. AI adapts in real time, and it’s able to recognize frustration, predict needs and tailor engagement. Customers expect businesses to be available anytime, anywhere. AI is making ...

SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Alexander Group, the leading revenue growth consultancy to Global 2000 companies, today unveiled the results of its new Customer Experience Research report. The ...