Salesforce officially threw its hat into the ring with the launch of a customer data platform (CDP) on Tuesday at its Connections conference in Chicago. Salesforce has been circling a CDP launch for ...

One year ago, Salesforce announced Customer 360, a customer data platform that aims to integrate customer information from all of an organization's siloed data sources. Now, Salesforce is rolling out ...

Salesforce on Tuesday introduced Salesforce Customer 360, a unified customer ID that connects profile data across its Sales, Services, Commerce and Marketing cloud product suites. “There are so many ...

Salesforce last week unfurled an update to its customer data platform (CDP) that adds promises to make it easier to personalize sales and marketing efforts by leveraging among other things artificial ...

Salesforce outlined its Customer Data Platform, or CDP, which fleshes out the roadmap for the company's overarching Customer 360 strategy. The CDP effort by Salesforce, which will be piloted in the ...

Salesforce builds out its customer data management capabilities and teams up with AWS and Genesys on an open spec for data exchange At last year's Dreamforce, Salesforce launched Customer 360 to map ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Salesforce has launched new data cloud, AI and automation capabilities to ...

Salesforce said AT&T will deploy Salesforce Customer 360 to enhance experience of its more than 100 million customers. The announcement is part of AT&T’s transformation to accelerate momentum in ...

The holy grail of customer experience these days involves gathering all of the data on an individual customer into a single record. Today at Dreamforce, the company’s massive customer customer ...

Salesforce CRM recently announced that it entered into an agreement with the audio company, Bose, to provide a complete product and software suite solution — Salesforce Customer 360. This will enable ...