The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that spans packaging, experiences and ...

Coca-Cola is betting on one of its oldest advertising messages to generate new feelings of harmony among a consumer base that ...

The restaurant industry has been struggling with declining traffic and sluggish sales growth.

Having revolutionized the advertising industry in its heyday, Coca-Cola now finds itself in a pickle over its latest AI-generated Christmas ad for the second year running. The beverage giant recently ...

Coca-Cola released a set of new holiday ads – and two created with generative AI are bubbling up discussion on social media. The pair of ads that utilize artificial intelligence dropped Monday, Nov. 3 ...

In an effort to spread awareness of the dangers of drinking too much soda, health advocates created a powerful music parody of Coca-Cola's iconic "Hilltop" ad from 1971, sang by real people suffering ...

Arab-American leaders have slammed Coke's new Super Bowl ad and a promotion based on it, saying the campaign demeans and stereotypes Arabs. The ad shows a thirsty Arab man leading a camel through the ...

Coke Zero’s latest campaign makes something out of zero. Leaning into the “Zero” in the brand name, the campaign contains no examples of the product, or ad copy. Conceived by creative agency Ogilvy ...

NASHVILLE, Tenn. (WKRN) — Johnny Cash’s estate has filed a lawsuit against the Coca-Cola Company, accusing the soda giant of pirating his distinctive voice for an advertising campaign. The lawsuit ...

The integrated push, created by Ogilvy & Mather Vietnam, aims to strengthen Coke’s affiliation with the country’s biggest annual festival, just as the drinks giant has done with other cultural ...