To the ever louder cries that films are getting too long, I’m here to add a further howl: so is the wait for them to hurry up and start. Adverts have never been lengthier, more numerous, or less worth ...

Moviegoers, brace yourselves. The dreaded advertisements before a movie are expected to get longer at AMC Cinemas, according to multiple reports. The cinema chain is joining major competitors in ...

In 2025, Hollywood heavyweights such as Mission: Impossible – The Final Reckoning, Jurassic World: Rebirth and F1: The Movie commanded screens, while family-friendly blockbusters such as Lilo & Stitch ...

The sector’s strong finish in 2025, with a Rs 13,500-crore box office, underpins the momentum, say industry players ...

UFO Cine Media Network expects to reach nearly 40% of the audience via its network, with around 400 advertisers across ...

The Cinema Advertising Council, the trade association of cinema advertising companies that represent 82% of U.S. movie screens, unveiled the results of a research study conducted on behalf of its ...

Cinema advertising is 'the presentation of individual messages on movie theatre screens in a distinct and discreet fashion' (Austin 1986). Trailers for upcoming movies (Hume & Magiera 1990), short ...

Cinema advertising has always come a poor third in terms of revenue for most cinemas, behind ticket sales and the profits from snacks and soft drinks. Many major cinema chains around the world ...

India’s cinema advertising market has entered a phase of post-recovery normalisation, with revenues stabilising at ₹877 crore in 2025, according to the Advertising Report 2026 by Pitch Madison World.

Deep dive into the Cinépolis India cinema lobby DOOH strategy and how programmable screens are bringing digital precision to a high-attention environment.