If you're an older millennial, you might remember 7Up's laid-back mascot — the effortlessly chill character who made ...

The buzzy stunt shows why mascot drama is having a moment.

Add Yahoo as a preferred source to see more of our stories on Google. - Photo Illustration: Trent Joaquin; Duolingo, Scrub Daddy, Adam Hunger/Getty Images, Joe Petro/Icon Sportswire via Getty Images, ...

There’s A New King And It’s You” is the next step in a turnaround effort that puts the fast-food chain’s customers at the ...

It was a minor college football game in Orlando, Florida, played in December last year that ordinarily would have gone unnoticed. But when a mascot of the breakfast pastry brand Pop-Tarts, the title ...

The social media era taught brands to cede some control of their IP. Generative AI is a new, more complicated test. Well, that day is here. According to a recent report in The Wall Street Journal, ...

Years ago, when I told my team that I was trademarking a brand mascot called Nugget, I was met with disbelief. Maybe their hesitation came from memories of Microsoft’s mascot, Clippit (aka Clippy), ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. As the advertising event of the year, the Super Bowl garners massive attention from both the ...

A grinning, life-sized Pop-Tart is lowered into a giant toaster on a football field, holding a sign that reads: "Dreams really do come true!" Duolingo's cheeky green owl, Duo, goes viral after faking ...