Moneta Money Bank, one of the leading retail banks in the Czech Republic, has dramatically shortened go-live times for ...

Advertising is often central to a loan originator’s marketing plans. After all, if prospective borrowers cannot even find you when they need mortgage loans, there’s nothing left but word of mouth, ...

Banks have a unique challenge when it comes to marketing because they do not offer tangible products for consumers. Promoting a bank requires convincing consumers to trust a bank with their money and ...

Discover Financial Services’ advertisements primarily emphasize its credit card brand, but the company is now planning to spotlight its less visible online banking operations. For the last couple of ...

Banking is a heavily regulated industry in general, and marketing is no exception. Whether a bank is a small local business with a couple of branches or a national multi-state Fortune 100 company with ...

With the growth of online and mobile banking, you might think of the bank branch as the next casualty of technological disruption, taking its place alongside record albums and photographic film. To be ...

The “2016 Guide to Financial Marketing” published by the Digital Banking Report doesn’t actually say banks should give up on marketing analytics, but in showing how bad they are at it, the report ...

LONDON--(BUSINESS WIRE)--Quantzig is one of the world’s foremost providers of advanced data analytics solutions with business units spread globally. Our advanced marketing analytics solutions and ...

Richard M. Rosenberg is regarded by many as the father of modern bank marketing. Rosenberg, who served as chief executive of Bank of America from 1990 to 1996, earned his spurs at Wells Fargo, which ...