AOL

Hello Kitty Was Almost Rejected for Being ‘Too Childish,’ and Now She Runs the World

When Hello Kitty was first proposed in the 1970s, executives at Sanrio worried the character was too simple and too childish to succeed. The design had no mouth, no backstory, and no clear personality ...

Hello Kitty designer steps down after 46 years

The designer behind Hello Kitty is stepping down after 46 years, during which time she oversaw the feline character achieving world recognition. Yuko Yamaguchi took over design duties for the ...
AOL

Hello Kitty Designer Steps Down After 46 Years as the Character's Primary Artist. Here's What's Next for the Brand

The designer responsible for helping millions of fans fall in love with Hello Kitty is moving on. On Feb. 9, Sanrio announced in its own Sanrio Times that Yuko Yamaguchi is leaving the Japanese ...
People

Hello Kitty Designer Steps Down After 46 Years as the Character's Primary Artist. Here's What's Next for the Brand

Yamaguchi had a major influence on the character's development through some key stages of success at Sanrio Aaron Tam / AFP via Getty Yuko Yamaguchi's departure from Sanrio was announced on Feb. 9 ...