To bougie Gen Alphas and Gen Zs heading back to school, the ABCs stand for Alo, Balenciaga and Chanel. Luxury labels, designer devices and A-list accessories are at the top of the list of demands from ...

If you’ve ever sent your kid to school with a brand-new water bottle, only for it to disappear into the classroom void by day two, you already know the power of a good label. But not just any label — ...

Back-to-school shopping is already under way. And this year’s essential: avoiding tariffs. Two-thirds of Americans with school-aged children started shopping for the upcoming school year in July, the ...

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Back-to-school season has arrived, prompting families to prepare for the upcoming academic year. Retailers are offering various deals on school supplies, clothing, dorm essentials, and technology.